{"id":65843,"date":"2024-11-21T09:10:17","date_gmt":"2024-11-21T08:10:17","guid":{"rendered":"https:\/\/www.geniu.com\/history\/"},"modified":"2026-07-22T14:50:27","modified_gmt":"2026-07-22T12:50:27","slug":"history","status":"publish","type":"page","link":"https:\/\/www.geniu.com\/en\/history\/","title":{"rendered":"History"},"content":{"rendered":"\t\t
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From idea to genius<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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What began in 2016 with a vision to rethink lab optimization has evolved over the past ten years into one of the leading consulting and training companies for labs in the life sciences industries. Building on nearly 20 years of experience with lean management in the laboratory, Geniu has developed numerous innovations\u2014from globally unique laboratory benchmarking to the first online Lean Lab course and new methods for planning and optimizing laboratories. Our mission has always remained the same: to empower laboratory managers and staff to independently implement sustainable improvements. Discover the key milestones on our journey from the initial idea to the present day. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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TIMELINE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\r\n \"The\r\n

2012 - The idea<\/h3>\r\n

Based on his scientific work on disruptive innovations and his consulting experience (former Associate Partner at McKinsey & Company), Dr. Wolf-Christian Gerstner develops the idea for Geniu. The innovative business model with the combination of (online) learning and consulting is developed in detail. <\/p>\r\n <\/div>\r\n

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2014 - The name<\/h3>\r\n

After a long search, the name \"Geniu\", derived from \"the genius in you\", is found to match the mission. The application is then filed with the German Patent and Trademark Office (DPMA), the European Union Intellectual Property Office (EUIPO) and the US Trademark Office (USPTO). <\/p>\r\n <\/div>\r\n

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\r\n \"Laboratory\r\n

2015 - Laboratory benchmarking<\/h3>\r\n

Geniu's unique laboratory benchmarking<\/a> is being developed. It enables the comparison of laboratories using a robust normalization method and helps to identify optimization opportunities and uncover new potential. <\/p>\r\n <\/div>\r\n

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\r\n \"Support\"\r\n

2016 - The support<\/h3>\r\n

Geniu is supported by the EXIST start-up grant<\/a> from the Federal Ministry for Economic Affairs and Energy (BMWi), which is awarded to innovative start-ups. The selection criteria were the innovative content and skills of the founding team. <\/p>\r\n <\/div>\r\n

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