{"id":65843,"date":"2024-11-21T09:10:17","date_gmt":"2024-11-21T08:10:17","guid":{"rendered":"https:\/\/www.geniu.com\/history\/"},"modified":"2026-03-03T13:48:34","modified_gmt":"2026-03-03T12:48:34","slug":"history","status":"publish","type":"page","link":"https:\/\/www.geniu.com\/en\/history\/","title":{"rendered":"History"},"content":{"rendered":"\t\t
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From idea to genius<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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How Geniu has developed from an initial idea into the leading consulting and training company for laboratories in life science industries.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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TIMELINE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\r\n \"The\r\n

2012 - The idea<\/h3>\r\n

Based on his scientific work on disruptive innovations and his consulting experience (former Associate Partner at McKinsey & Company), Dr. Wolf-Christian Gerstner develops the idea for Geniu. The innovative business model with the combination of (online) learning and consulting is developed in detail. <\/p>\r\n <\/div>\r\n

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\r\n \"The\r\n

2014 - The name<\/h3>\r\n

After a long search, the name \"Geniu\", derived from \"the genius in you\", is found to match the mission. The application is then filed with the German Patent and Trademark Office (DPMA), the European Union Intellectual Property Office (EUIPO) and the US Trademark Office (USPTO). <\/p>\r\n <\/div>\r\n

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\r\n \"Laboratory\r\n

2015 - Laboratory benchmarking<\/h3>\r\n

Geniu's unique laboratory benchmarking<\/a> is being developed. It enables the comparison of laboratories using a robust normalization method and helps to identify optimization opportunities and uncover new potential. <\/p>\r\n <\/div>\r\n

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\r\n \"Support\"\r\n

2016 - The support<\/h3>\r\n

Geniu is supported by the EXIST start-up grant<\/a> from the Federal Ministry for Economic Affairs and Energy (BMWi), which is awarded to innovative start-ups. The selection criteria were the innovative content and skills of the founding team. <\/p>\r\n <\/div>\r\n

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